SEO & CONTENT
When people search for the products or services you offer, your website needs to give them a useful answer.
Human + Cargo helps businesses improve their search visibility through keyword research, clearer website structure and content that supports what customers are looking for.
From local service businesses to established WooCommerce shops, we build an SEO plan around your website, your audience and your priorities.
The focus is on attracting relevant visitors and helping them take the next step—whether that’s making an enquiry, booking or buying.
SEO starts with understanding your business and how customers search. We review your website, research relevant topics and identify the pages and improvements that deserve attention first.
The work can include page titles and descriptions, headings, internal links, service pages, product categories and useful supporting articles. Technical reviews help identify issues affecting how search engines access and understand your website.
For WooCommerce stores, we pay particular attention to product and category content, navigation and the relationship between shopping pages and helpful guides. For service businesses, we focus on explaining your offer clearly and reaching relevant local or wider audiences.
You’ll work directly with Hugo, with an agreed scope and reporting that explains the work completed, what the data shows and what comes next.
Our ongoing work with Acorn Horticulture includes keyword research, competitor analysis and improvements to product category content across its WooCommerce store.
The work connects product information with useful growing advice, helping build a clearer website for both customers and search engines. Category pages, supporting articles and internal links are considered together rather than as isolated tasks.
This is the approach we bring to each project: understand the business, prioritise useful improvements and review performance over time.
BUILT AROUND YOUR BUSINESS
Your business. Your priorities. Your plan.
Understand your business.
We start with your website, your customers and what you want to achieve. A local service business and an online shop need different approaches, so the work begins with your priorities.
Focus on what matters.
We review your search visibility, content and technical foundations to identify useful improvements. From service pages to product categories, we recommend where to focus your time and budget.
Agree the next steps.
You receive a proposal explaining the recommended work, costs and scope. Support can cover a specific project or continue monthly, with clear reporting and direct contact with Hugo.
LET’S TALK ABOUT YOUR VISIBILITY
Want to improve your search visibility but unsure where to start? Send us your website address and tell us about your business. We’ll discuss your priorities and recommend a suitable scope of work.
Discuss your SEO