Step 1: Keyword Discovery
We start by identifying the most relevant keywords for your business, ranging from core keywords to long-tail ones. This stage is critical in understanding what potential customers are searching for and how we can align your website to these queries.
Step 2: On-Page Optimization
With the keywords identified, we’ll integrate them into different elements of your website such as meta tags, content, URL structure, and image alt texts. This will help search engines understand the context of your website and improve your visibility in search results.
Step 3: Content Creation
Content is king in SEO. We’ll set up a blog or resources section on your site and regularly publish high-quality content centered around the identified keywords. This helps in attracting and engaging visitors, while also improving your site’s relevancy to search engines.
Step 4: Ongoing SEO Analysis and Improvements
The final step involves continuously monitoring your website’s SEO performance using tools like Google Analytics and Search Console. We’ll analyze key metrics such as organic traffic, bounce rate, and conversion rate, and make ongoing improvements based on these insights. Regular SEO audits will also be conducted to identify and fix any potential issues, ensuring that your website stays optimized as per the latest search engine algorithms and guidelines. As with all other steps, the frequency and depth of analysis will be adjusted according to the chosen plan size.