We had the pleasure of collaborating with Wild Moon Distillers, an award-winning Welsh producer of premium craft spirits. Inspired by the mystery and character of the brand, our Welsh Witch label design brings together thoughtful creativity and distinctive visual storytelling to create something that feels as unique as the spirit itself.
Wild Moon needed labels that would give Welsh Witch a distinctive presence while bringing its different spirits together as one recognisable collection.
The designs needed to express the brand’s character, distinguish each product and balance decorative artwork with clear product information.
We developed a visual approach built around intricate illustration, distinctive lettering and references to Welsh heritage.
Colour and artwork give each spirit its own personality, while recurring design details connect the labels across the range. The aim was to make each bottle feel individual without losing the wider Welsh Witch identity.
Alongside the illustration, we considered the arrangement of product information and how the artwork would sit on the bottle, bringing the creative and practical elements together in the finished labels.
A coordinated collection of labels with a strong visual identity and clear differences between products.
The finished designs bring Welsh Witch’s character into its packaging, combining detailed artwork with a consistent approach across the range. Shown together, the bottles form a recognisable family; individually, each has its own distinctive presentation.
This success was later recognised as Wild Moon Distillers became an award-winning distillery.
At Human + Cargo, we believe great design starts with understanding the story behind a brand. Our work with Wild Moon was about capturing its unique personality and translating it into a distinctive visual identity.
By combining creativity with a thoughtful approach to design, we created something that not only looks beautiful but also reflects the character of the brand and connects with its audience.